India Today 'ambushes' Republic with new OOH ads

On Monday, commuters in Delhi were surprised to see India Today hoardings next to Republic’s at certain locations in the capital

Happy mcgarrybowen appoints Samarjit Choudhry as COO - Advertising

In another key structural change, PM Praveen Das, Co-founder and MD, Happy mcgarrybowen, will spearhead growth of the specialised units for Design, B2...

Pulse candy's maiden TVC gets 18.5 million views across social media platforms

The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy

The Hindu plans another ad rate hike

Shankar Subramaniam V, Head Advertising – South Accounts and Business Head – The Hindu Tamil cites increased input costs and circulation; says rates m...

Starcom wins Luminous media mandate

The company has more than 3 decades of successful heritage, 7 manufacturing units, 28 sales offices and presence in over 36 countries

Wipro launches new brand identity; rearticulates its values

The new brand identity underscores Wipro’s commitment to transformation and evolving client expectations

Vivo, Vodafone main sponsors for Sarabhai Vs Sarabhai Take 2

The popular comedy makes its digital debut on Hotstar on May 16; reaches out to viewers via quirky promos, live chats, Twitter

In Q4FY17, Marico's PAT up 26%; following cautious ad spends, ASP to sales ratio was at 8.4%

After normalcy returned post demonetisation, Marico’s EBITDA margins stood at 19.6%; for the full year, ASP to sales ratio was 11.1% as against 11.5%...

Twitter announces 16 live streaming content deals

The content deals spanning sports, news, and entertainment, will bring hundreds of hours of new premium video content to Twitter

Telephone subscribers increased to 1.18 billion (118 crore) in February 2017: TRAI

Urban and rural telephone subscribers have grown by 20.52 mn (2.05 crore) and 3.83 mn (0.3 crore), respectively

Amagi Media Labs offers geo-targeted ad solutions for two Viacom regional channels

COLORS Kannada and COLORS Marathi will now leverage Amagi’s technological expertise

Republic announces Microsoft India as its technology partner

Microsoft through its mobile-first, cloud-first approach will help Republic rewrite how news is delivered to the consumer

Without monetization, OTT can work only for a short period: Dr. Subhash Chandra, Essel Group

Dr. Subhash Chandra, Chairman - Essel Group and Rajya Sabha MP on the return of the Dr. Subhash Chandra Show, monetisation in OTT space, selling off T...

Dainik Jagran wins 17 metals at APAC Consumer Engagement Forum Awards

Out of 16 awards given in the newspaper category at APAC CEF, Dainik Jagran won 13

ET NOW announces 'Buffett Trail with Raamdeo Agrawal Contest'

Viewers stand a chance to meet and greet Raamdeo Agrawal, Chairman of Motilal Oswal Asset Management Company