Arnab Goswami's Republic TV appoints Laqshya Media Group as exclusive OOH AOR partner

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

D&AD Awards: 177 Pencils awarded on Day 1 of Results

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Paytm and Bookmyshow ride the Bahubali wave; trade analysts predict it to rake in Rs 1000 cr

The film, which releases worldwide on April 28, is making online ticketing platforms offer attractive discounts to customers

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Ronita Mitra turns entrepreneur; launches Brand Eagle consultancy

Mitra is already consulting with two consumer goods organisations and also mentoring start-ups

DigitalF5 bags digital mandate for Livpure

The digital marketing company to focus on storytelling as a new approach to brand building in the category

Exclusive original content is the code to crack SVOD's sustainability

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s susta...

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Speculation rife over India 24x7 now being rebranded as Zee Hindustan

In February, ZMCL management decided to position India 24x7 as a news channel meant for Uttar Pradesh and Uttarakhand

GoI granted uplinking rights to Republic TV on March 1

Arnab Goswami’s channel is slated to go on air in a few weeks

Dr Uday Nirgudkar and Aamir Khan receive Master Dinanath Mangeshkar awards

While Nirgudkar received the award for his exceptional editorial contribution, Khan, who attended an award ceremony after 16 years, won for Dangal

Premieres of blockbuster Tamil films significantly spiked Tamil GECs ratings: BARC

On the eve of the Tamil New Year, premieres of blockbuster films considerably boosted viewership of Tamil GECs. Malayalam channel Asianet witnessed a...

SUN TV Network to launch its first Malayalam comedy channel, 'Surya Comedy'

Surya Comedy – Only Comedy No Boradi (only comedy and no boredom) is set to go on air from April 29, 2017