Kinetic WW launches Aviator to grab Rs 900 cr aviation advertising market

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

GolinOpinion wins PR mandate for Magicbricks

GolinOpinion to build a strategic framework for Magicbricks by establishing the brand’s core values and strengthen the brand’s positioning

Guest Column: An insight is a powerful, long-term source of brand growth: Paddy Rangappa

The right insight can shape your brand’s strategy and help it to make a subtle emotional connection with its consumers, thereby increasing its mental...

Goibibo appoints Publicis as its creative agency

The agency will lead development of all campaigns for the brand from its Gurgaon office

Sathyaraj issues apology, protesting pro-Kannada activists clear release of Bahubali 2- The Conclusion

The actor says he is not against Karnataka or Kannadiga; will continue to fight for the issues of the Tamils, be it Sri Lanka, Cauvery or farmers’ rig...

Sandip Tarkas joins Songdew as it prepares to foray into TV

After exiting from the Future Group, Sandip Tarkas will now fulfil a long-time dream of his as takes reins of music streaming service Songdew

comScore announces launch of MMX multi-platform in India

This move expands comScore’s measurement of mobile audiences in India for more robust reporting of visitation, engagement, demographics, and more

Oracle buys digital measurement cloud company, Moat

Creates one of the world’s most comprehensive cloud platforms for marketing data and analytics

Rohit Gandhi gives glimpse of his new venture Global Live as he gets down to business

Earlier this year, Gandhi quit from the position of editor-in-chief at WION and DNA

Accenture names IPG's UM as global strategic media planning and buying partner

Accenture will leverage UM’s expertise in building personalised, cross-channel media strategies that integrate and optimise digital, mobile and social...

iCubesWire is Digital AoR for realty brand Central Park

The agency’s digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing, and other media duties

Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 15

According to BARC data for week 15 (April 8–14), Star Plus and Sony Pal maintained their respective hold over the urban and rural markets, respectivel...

Anjana Om Kashyap replaces Karan Thapar as presenter of To The Point

Anjana Om Kashyap replaces Karan Thapar as presenter of To The Point

VIVO IPL 2017 catapults Sony MAX to No. 1 spot in BARC's Top 10 Channels

The 10th season of VIVO IPL 2017 helped Sony MAX become the most watched channel in the Top 10 Channels Across Genres helping the latter garner 1.4 bi...

Copyright case: Sun TV barred from using Sony Music recordings

Madras High Court orders Chennai-based television network to stop using the copyrighted work with immediate effect

Happii-Fi garners over 10 million views and 2 lakh subscribers

The channel went live with four new enticing content pieces with a mix of digital videos in a span of one week starting January 23, 2017