<b>Sanjeev Gupta</b>, Managing Director, Global Advertisers

We strongly lack standardisation of price for an outdoor inventory. There are many small players in the industry that can’t be regulated. Illegal hoar...

<b>Mark Tutssell</b>, Chief Creative Officer, Leo Burnett Worldwide

I am a great believer in brilliant thinking; creativity is just the logical conclusion to brilliant thinking. If you don’t have the thinking and the r...

<b>Harshad Jain</b>, Business Head, Radio & Entertainment, HT Media

I am not sure about an overlap between radio and digital. Yes, there are certain advertisers who go to digital or might be more digitally inclined. Ho...

Pete Pedersen, EVP & Chair - Global Technology Practice, Edelman

For any company that is getting into social media anew is scary because you lose control. For companies that are used to having a didactic, top down m...

<b>M Sundararajan</b>, CMO, HCL Corporation, <br>Advisor, Shiv Nadar Foundation

The outdoor advertising viewing audience is mostly mobile. People travel swiftly in vehicles or walk at a brisk pace while they perform the activities...

<b>Bharat Dhuppar</b>, Chief Marketing Officer,, Omkar Realtors

Radio offers maximum reach, especially in a city like Mumbai, where people spend half their day commuting. For retail brands, radio plays the role of...

Matt Blackborn, President - Emerging Markets, Starcom MediaVest Group

Growing our business is paramount; the reason we cluster emerging markets the way we do is because we see them as a driver of growth for our business....

Manju Yagnik, Vice Chairperson, Nahar Group

Increase in creative content and better technology is required for better impact of outdoor advertising. Thus, the drawback of absence of sound and mo...

<b>Rob Norman</b>, Chief Digital Officer, GroupM Global

In India, you still have a market where 45 per cent of the revenue is in newspapers. And you still have a mark where television delivers massive simul...

Prasenjeet Bagchi, Chief Marketing Officer, SMS Taxicabs

Every advertiser has their own understanding and need of media. OOH has often been used as a primary launch medium to break a campaign, or even before...

Vehrnon Ibrahim, Executive Producer & National Programming Head, 93.5 RED FM, Radio Today

"The sad truth is agencies today have lost the edge to use gut feel and stick to numbers which in a creative business can be a contradiction in terms....

<b>Vehrnon Ibrahim</b>, Chief Consultant,, Vehrnon.com

FM radio needs to get out to more people as part of pop culture, not merely similar streams of film music that it is perceived to be now. The future n...

Abhijit Saxena, MD and CEO, Mobilox Innovations

Television today is actually struggling. If you look at youth, how much television are they consuming? Youth today have a lot of options. Hence, telev...

<b>Jeffrey Dachis</b>, CEO, Chairman & Founder, Dachis Group

Social engagement is going to drive brands. What you do with social is build brand love, advocacy and mindshare in a powerful manner. If you can start...

Robin Carruthers, Managing Director, Mediascope Publicitas - OOH

In almost every developed market research plays an important role. However, in India, unfortunately we have still a little way to go before we have a...

Ashwin Padmanabhan, Business Head, Big FM

Radio is also a social media. Any media which allows you to come together, interact, comment and participate in a discussion is a social media. Intern...

<b>John G Noseworthy</b>, Strategic Messaging Director - Big Data for Marketing, Media & Entertainment, IBM

The beauty of social is it tells where people are right now, so with the help of analytics we can predict where they can be. The advantage to marketer...

Sagnik Ghosh, Vice President – Marketing, Axis Bank

Unless you are passionate about this medium or want to know about this medium, you will not learn. There are not enough data points or studies to show...

Arun Rajamani, General Manager, Consumer Business, Sify Technologies

The current internet penetration at 10 per cent offers huge potential for growth. At the same time, there is an increased complexity due to different...

Mahesh Shetty, Chief Strategy Officer,, ENIL

We will expand to markets where it makes business sense to us. The business sense works in two ways – the market itself is an attractive market and fr...

RK Arora, CEO, ITV Network

I accept there is a roadblock for broadcasters when it comes to carriage fees and all of us are bleeding. We have discussed this with the multisystem...

Christopher Slaughter, CEO, CASBAA, <strong>Smita Jha</strong>, Head - Entertainment & Media Practice, PwC India

<strong>(Christopher Slaughter)</strong> Digitisation is the largest single movement for commercial priority and consumer choice taking place anywhere...

Santosh Padhi, Co-Founder & Chief Creative Officer, Taproot India

We need more Aggies and Paddys to take Taproot to the next level... We are very greedy when it comes to work, we treat everything like an opportunity,...

Poonacha Machaiah, CEO, Qyuki

Social media to a large extent has democratised ‘content creation’, therefore, creativity is no longer limited to select agencies and their talent. Br...