Kedar Rajadyne, President & COO – Consumer Products, Piramal Enterprises

A large part of the media today doesn’t know how to handle products that are a mix of pharma and consumer products. They are good at talking about pur...

Madhumita Dutta, Chief – Marketing, Pantaloons

‘Wait and watch’ is a preferred route that most Indian marketers adopt, which leads to postponing investment in digital marketing. Secondly, it also i...

KV Sridhar, Chief Creative Officer, Chief Creative Officer

Unless people who are below you make you feel unsecure, you don’t progress. I don’t compete with my peers, I compete with younger people all the time,...

Deepika S Tewari, General Manager – Marketing (Jewellery Division), Titan Industries

OOH industry in India has changed over the past decades, but still has more scope to grow. I am sure that consumers would appreciate more out-of-the-b...

Abraham Alapatt, Head – Marketing, Thomas Cook

It’s a fierce market with cutthroat competition. A powerful competitor can drive up Costs Per Click on Google and make the model unsustainable to othe...

Jonathan Cude, Partner & Chief Creative Officer, McKinney <br/><b>Daniele Fiandaca,</b><br/> Head of Innovation, Cheil Worldwide,

Big Data doesn’t necessarily tell the truth, it can be manipulated. I am not saying that statistics and research are not valid. If the data is good an...

Prem Kumar, COO,, Chennai Live

Content is where users can add value and thus, social media should be integrated. There are a number of ways to do that. Firstly, social media can be...

Anuradha Aggarwal, Senior Vice President, Brand and Consumer Insights, Vodafone India

With available technology, media integration and easy access to specific audience segments, there is simply no excuse for a brand to neglect OOH innov...

John Sheehy, President of Global Operations, Starcom MediaVest Group

The market growth for India is going to be 8-9 per cent, which is consistent with last year. We see ourselves being ahead of that by two times… In the...

Harrish Bhatia, CEO, My FM

Radio is the most regulated media sector. Nothing can change the content game completely till the Government loosens up on the regulations. No radio s...

James Varghese, COO, AdzEdge

The important factor to connect with the audience is to create media opportunities that are apt for the brand. That brings about the much needed flexi...

Anurag Banerjee, Head of Sales & Managing Director APAC, Jana

The challenge in the mobile marketing space is in the framework and not the technology that we have in a market like India. The way brand conversation...

Arvind RP, Head of Marketing, Kaya Skin Clinic

Globally, digital marketing is a key component of mainline advertising. Also, online buying and selling is an established practice. In India, digital...

Prasoon Joshi, Executive Chairman & CEO - India and President - South Asia, McCann Worldgroup

The coming year is a tough one since it is Election year. It is a year where one has to have nerves of steel, you have to be stable; a lot of policies...

Atul Hegde, Chief Executive Officer, Ignitee

If a brand wants to moderate a conversation online, then I think the brand shouldn’t be in social media. It is essential for digital agencies to educa...

Preetesh Chouhan, Vice President, APAC, Vdopia

When we speak about monetisation, everything boils down to measurement and RoI. Thus, as television has TRPs, a similar kind of model will soon follow...

Yateesh Srivastava, COO, Aegon Religare

What we must keep in mind as marketers is that digital is an eco-system comprising devices and media, and one must have a cohesive strategy that cover...

Jaideep Shergill, CEO, MSLGroup India

Globally, the industry is at a crossroad. Growth has plateaued in the West and, in some markets, there is a contraction. Asia, on the other hand, is e...

Jishnu Sen, President & CEO, Grey India

Grey was synonymous with Nirvik Singh, hopefully that needle is moving, which is also because Nirvik had never stopped me from doing anything that I w...

<b>Joseph George</b>, Chief Executive Officer, Lowe Lintas & Partners

As one of the youngest countries on the planet, Indian advertising has no choice but to consider their view on the way we build brands. The post-liber...

<b>Rameet Arora</b>, Senior Director - Marketing, Corporate Communication, Menu Management, McDonald's India - HRPL

Outdoor is an undiscovered reach medium. It is powerful in building frequency and even more potent in building recency. Put these three facts together...

<b>Vineet Bajpai</b>, Founder & Group CEO, Magnon\TBWA & Magnon\E-Graphics

The Indian client continues to remain price conscious, though now willing to put more dollars behind digital than before. While the Indian brand manag...

<b>Nisha Narayanan</b>, COO, Red FM

There is an overall upbeat mood right now and we expect the trends to continue. At times, due to the macroeconomic environment, one feels that there c...

Raj Gupta, Chief Strategy Officer - Asia Pacific, MEC

Though India is very important, but from a marketer’s point of view, China is the focus. At this moment, brands are still trying to win in China becau...