Nirupam Sahay, President, Philips Lighting India, <br><b>Sumit Joshi, Marketing Head</b>, <b>Philips Lighting India</b>

While we are seeing strong growth in urban areas, we are also seeing very strong growth in semi-urban and rural areas. As more and more of India gets...

Shalini Gupta, Head – Brand & Corporate Communication, Loop Mobile India

I feel innovation and more consumer engaging outdoor activities are two things which a brand needs to look at going forward. There are opportunities o...

Jim Hytner, G14 CEO & President, Global Clients, IPG Mediabrands

Clients expect the team to concentrate on their job, which is to sell more products. If you want your agency to be interested in your sales, you have...

Viral Oza, Director – Marketing, Nokia India

Don’t forget who the consumer is – what drives consumers as humans is shared values and interests, which in the offline space manifests as friends, co...

B Surendar, COO, Red FM/ Suryan FM

Radio being a powerful frequency medium, marketers can achieve best results only if they invest a higher percentage of their media spends and improve...

Anita Nayyar, CEO, Havas Media Group, India & South Asia

Great interpretation of good data is also specialised artistry at real cost. The industry is in danger of pricing itself out of creativity if its benc...

PD Sundar, AVP & Business Head, KSL Digital, Kasturi & Sons

If we look at the digital ecosystem, it involves talent in technology, quality content tailored for this medium, monetisation opportunities where you...

Ajit Varghese, Managing Director, Maxus, South Asia

Our clients in India are truly blue chip. This allows us to do good work, get recognised and learn. India is a jewel in the crown for Maxus APAC.

Ritesh Ghoshal, Head - Brand Marketing, Tata Docomo

Outdoor plays a critical role in telecom communication as products/ tariffs tend to be different in different markets. Outdoors is an effective way of...

Glen Ireland, CEO, Denstu Digital

Social media seems to be the new kid on the block. Every marketer sees the need to have a social media presence – given the penetration of Facebook an...

Vinodh Bhat, Co-Founder & CEO, Saavn

We see digital and mobile media as a blank slate. There are parts of online and mobile media where it behaves like television, radio, print, etc., ins...

Jim Elms, Global CEO, Initiative

We are making big strides in analytics. We are going beyond our competition and using analytics to understand the most efficient channels and the most...

Mukesh Manik, M.I.C. (Man-In-Charge), Encyclomedia Networks

In today’s cash-strapped world, marketers are under pressure to deliver big campaigns with smaller budgets hence, I strongly feel that the old creativ...

Cheuk Chiang, CEO, Asia Pacific, Omnicom Media Group

Media is at a place where India can share a lot of innovation with the rest of the world. I also really enjoy the sophistication in the market. Indian...

Vijay Cavale, Director, Brand Connect Communications

We are still fairly unregulated as an ‘industry’ and that is one major factor that also hampers growth/ investments in the business. Quality media for...

Vivek Chandel, Executive Director - Marketing, Xerox India

With the acquisition of ACS, we now offer a full range of business process and IT outsourcing services. Services now account for more than 55 per cent...

Samujjwal Ghosh, Head – Marketing, Lodha Group

Usage of radio is aligned to the concept of city-level advertising, which is the core in real estate. Also, it is a vital supplementary medium for pri...

Min Chang, President Asia Pacific, Diversified Agency Services

A lot of our clients see mobile and digital as areas where they should be investing in, however, they are still somewhat sceptical as it is difficult...

Sandipan Ghosh, Assistant Vice President - Marketing, Ruchi Soya Industries

The entire digital and social ecosystem must be viewed as a two-faced sword by today’s marketing fraternity. The perpetual infiltration of digital mar...

Sudeep Narayan, Director - Marketing & PR, Volvo Auto India

The OOH media, unlike matured markets, is unstructured in India. This results in clutter. There are two ways to look at this in your go-to-market stra...

Fred Cook, Chief Executive Officer, GolinHarris

The PR industry is evolving from being a media relations function to a strategic marketing and communications discipline. Our work is much more comple...

Willem Woudenberg, Founder & CEO, Brand Dialogue

Indian design and retail must prepare for the new age, where the quality and line of products, the presentation of shops and the role of technology ar...

Avinav Chaubey, AGM – Marketing, The Muthoot Group

At The Muthoot Group, OOH medium comes second in the media priority list after TV. For us, OOH gives a multiplier effect on ground level and is easy t...

Vikram Mehra, CMO, Tata Sky

Currently, the media scenario is in a dynamic flux, especially considering television, which looking at the 10+2 advertising regulations from TRAI. We...