Stephen Sackur, Presenter - HardTalk, BBC World News

The news channels (in India) are very lively and sensational, but don’t have the depth of coverage, something like what the BBC would offer. It’s also...

Yadvinder Singh Guleria, Vice President – Sales & Marketing, Honda Motorcycle & Scooter India

We started with the ‘3C’ approach, where the first ‘C’ represented creation of new product and additional capacities… The second ‘C’ represents connec...

Mathew Abraham, Senior DGM - Corporate Communications & PR, Brigade Group

Be realistic in your expectations and understand that radio is a recall medium and is used as a media multiplier. Though radio is an intrusive medium,...

Mohit Goel, Executive Vice President & Head, Marketing, ING Life Insurance

Mobile is a must. With the changing landscape in the mobile world conquered by large screen smart phones, the access to internet has moved from only d...

Mallikarjun Das CR, CEO, Starcom MediaVest Group India

Last year, the contribution of digital to overall SMG revenues in India was in excess of 40 per cent, we have made a huge amount of push on the revenu...

Snehal Mantri, Director - Marketing, Mantri Developers

There is a higher degree of audience selectivity available when using radio advertisement. Advertising works by repetition. You may need to be exposed...

Agnello Dias, Founder & Chief Creative Officer, Taproot India

My feeling is that once the general elections are over in 2014, whichever way people decide, there will be a bit of a peak in the economy and marketin...

Aditya Save, Head - Digital Media & Marketing, Marico

Businesses run because we market our products. People buy our products because they like them. In the end, there is only marketing. We call print and...

Manju Yagnik, Vice Chairperson, Nahar Group

Marketers must understand the requirement clearly, the reach of radio in a particular geography, detailed research about prospective home buyers, thei...

Niraj Dawar, Professor, Ivey Business School

To win, you need to focus on the downstream. Increasingly, you will find that is where the majority of the competitive action (between brands) occurs....

Nikhil Rungta, Chief Marketing & Business Officer, Yebhi.com

In the current e-commerce scenario, India is seen as a country of high potential. International players are gearing up to take a plunge as they see an...

Rajeeb Dash, Head - Marketing Services, Tata Housing Development Company

It is essential that the OOH industry gets more organised and less fragmented. Measurability needs to be looked into and the industry should incorpora...

Shalaka Kamat, GM - Marketing, Consumer Products Business, Tata Chemicals

When using radio with other marketing mediums, the idea is to use an approach to optimise synergy and reach. In most cases, we use radio to render sup...

Ravi Nair, Director Programmes, Radio Mango

We are seeing a growing trend among advertisers in using radio in their media mix. There are many first timers as well as repeat advertisers who find...

Avinash Pant, Marketing Head, Nike India

Nike as a brand does associate with several sports stars, but it’s only to build aspiration and by associating with them, the brand becomes known for...

Biju Mathews, COO, Abhibus.com

According to me, e-commerce is India’s next big story with travel dominating e-commerce in India. Having said that, number of users and ability to rai...

Dr Alok Bharadwaj, Senior Vice President, Canon India

Approximately 10 million consumer homes are consuming content electronically; despite this, the imaging part is still very traditional. There is a nee...

Lata Subramanian, Vice President - Marketing, Sterling Holiday Resorts India

The consumer purchase decision process has transformed and has become more dynamic as communication is no more one way. For a brand to be successful o...

Prashant Panday, Executive Director & CEO, ENIL

There is nothing wrong in radio being a reminder medium and I am very happy with that. Let me put it very differently, somebody had once said, “Radio...

<b>David Mayo</b>, CEO, Bates Asia

Our body language has changed, India has really benefitted from being a signed up member of a network, we can see that in the P&L, in the types and ca...

Jim Egan, Chief Executive Officer, BBC Global News

You still see resentment among some TV news channels that the internet has come and wrecked their business model. Print in some parts of Europe and Am...

Matthias Breschan, Brand President & CEO, Rado Watch Co

I think marketing needs to be meaningful. We are spending a very important and considerable amount here in India, but it needs to be meaningful, which...

Tim Sutton, Chairman, Asia Pacific, Weber Shandwick

Roughly 20 per cent of our revenues globally come from digital, which didn’t exist just three years ago. It’s not just about digital – that is the who...

Chandru Kalro,COO,TTK Prestige, <br><b>KG George, Senior VP - Retail Operations</b>, <b>TTK Prestige</b>

Our strategy has been to provide and communicate enhanced value equation to the consumer. As long as I can touch the consumer’s heart and say I am pro...