Rachna Kanwar, Business Head, Digital Media & New Business, Radio City

Earlier, the licenses were handled by one association; Phonographics Performance Limited (PPL), but since the last year and a half, we have to approac...

Simon Ruparelia, Head – Digital – Asia Pacific, GolinHarris

A 360 campaign by default will incorporate digital channels as part of the mix and, therefore, digital can play a role in every campaign a marketer ru...

Rameet Arora, Sr Director, Mktng, Communications and Menu Management, McDonald’s India

Radio as a platform has a better reach than most other mediums and it is a powerful ancillary for ensuring ‘call to action’ from print and other media...

Rajdeep Chatterjee, Digital Marketing Manager, Nokia India

Manpower is the biggest problem. Right now you do not get quality manpower in numbers in this segment. Quality resources who have in-depth understandi...

Al Anstey, Managing Director, Al Jazeera English

There are always distribution challenges in every country. There are substantial numbers of cable operators in India and we are looking to further bre...

Chandan Deep Singh Dang, CMO, Tupperware India

Brands must be clear about the presence of its target consumer at the on-ground locations. The location must be such that the consumer has time to con...

Jye Smith, Regional Head APAC, Mediaco

The fundamental belief is that in today’s digital age, the media, consumers and brands have been transformed. For consumers, this shift has been most...

Ashit Kukian, President & COO, Radio City

After print and TV, radio is the lead medium for advertisers to talk to consumers. I look at it in two ways. This is a day and age of competition. So,...

Sanjeev Goyle, Chief of Marketing - FES & Business Head – AppliTrac, Mahindra & Mahindra

The outdoor industry needs to be more organised with structured operations and feedback mechanism; campaign measurability and execution excellence can...

Harkirat Singh, Managing Director, Woodland India

Social media has been a huge focus area and we have utilised this platform to add value to our brand. It is also a great medium for brands like us to...

Deepali Naair, Chief Marketing Officer, Mahindra Holidays

There are three pillars to our strategy – the first is brand building, while the second is member servicing. About 60-70 per cent of our members are o...

Anurradha Prasad, Chairperson & Managing Director, B.A.G. Films & Media

There will be a lot of focus on digital endeavours, which will continue post the elections. Going forward, there are plans to push the News 24 channel...

Shashikiran Kalyanpur, CMO, Skylark Mansions

Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the...

Kenichiro Yomura, President, Nissan India Operations, MD & CEO

We are committed to India and are putting in money not only to create products, but also for marketing activities. There will be changes you will see...

Sanjay Tripathy, Senior Executive VP (Marketing, Product, Digital & Direct Channels), HDFC Life

Our digital strategy is focusing on multiple fronts, not just marketing. Our aim is use technology to remove barriers. We are investing a lot in conte...

Parthasarathi Mandal, Director (Digital Marketing) - South West Asia, Hyatt International

You cannot think about digital and offline in isolation any more. This is the biggest shift that has happened in our thinking and I think this has hap...

Ron Graham, Chief Consultant, Media On The Go

More than anything else, consolidation is at the core for survival and success. With consolidation, the bigger entities will stay relevant and be bett...

Vincent Digonnet, Chairman APAC Region, Razorfish

Advertising as we know it, which is placement of content in a location you have bought, is to a certain extent dead. This is so because what platforms...

Tham Khai Meng, Worldwide Chief Creative Officer & Chairman, Worldwide Creative Council, Ogilvy & Mather

The 'Create or Else' philosophy comes from David Ogilvy's 'Sell or Else'. The creative process is messy, frightening and filled with insecurity. And t...

Manish Bhatt, Founder Director, Scarecrow Communications

We want to build a strong creative culture. Delhi is the headquarter of opportunities, while Mumbai is the headquarter of execution of big ideas. To b...

Vaasu S Gavarasana, Head - APAC Business Marketing, Yahoo Asia Pacific

Mobile is going to be huge. We will be putting tremendous effort in creating innovative products based on consumer insights. At CES 2013, Marissa has...

Stephanie Agresta, Global Director - Social Media & Digital, MSLGroup

Everything that I see suggests that brands operating in India are aware that a large part of their audience spends most of their time online today and...

Bhaskar Choudhuri, Director, Marketing, Lenovo India

Transparency of prices is still a challenge in the industry. Measurement is another barrier. If both of them are tackled by service providers, more br...

Amarjit Singh Batra, CEO, OLX India

There should be transparency and rationalisation in pricing. The buying process needs to be made simpler. Creative implementation is currently missing...