Our curated stories drive our media outreach with zero spends towards marketing: Jaspreet Chandok, IMG Reliance Pvt. Ltd

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for...

Being in the top four, we are the only ones who have to fight on a day-to-day basis even today: HR Ranganath, Public TV

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward...

"As the breadth of news increases, the length will go down", Azhar Iqubal, Inshorts

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focu...

The IRS report has motivated us to increase our footprint: Tarun Jha, Škoda India

The marketing head of Škoda Auto India feels that the interval between the last data and the new one is too big to ignore

We bridge the gap between a client's business model and the digital solution: Abhishek Chadha, Business Head, North & East, Interactive Avenues Pvt. Ltd.

Chadha discusses the agency's plans for 2018. He also laid out the key points which make content successful and amplified across the platforms.

IRS reinforces print as a strong medium of marketing: Veejay Nakra, Mahindra & Mahindra Ltd

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. feels print will continue to be one of the largest medium on...

Marketers favour movie stars when it comes to brand building: Indranil Das Blah

Though cricket might be a rage and huge money spinner, marketers are still skewed in favour of movie stars when it comes to brand building, says Indra...

Tata Hitachi plans to bring construction industry on the digital map

When GST was implemented, THCM sales came down to 30 per cent. Sandeep Singh, MD, Tata Hitachi, is going to bring the brand on digital mediums and pla...

Growth in the readership of magazines is a pleasant surprise: Harish Shriyan, OMD

The increase in numbers is good news for the industry. Most of the newspaper growth has come from regional (vernacular ) publications. This will help...

Plan to get 16% of sales from Digital by FY19: Veejay Nakra, Mahindra & Mahindra

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd, emphasized on how digital marketing is the way forward

The future of healthcare is Pill-Plus : Kiran Pai, Head, Digital Marketing, Cipla

Cipla is taking the social media route to reach out to patients and educate them about diseases and the best practices in healthcare

IRS results are encouraging : Suresh Narayanan, Chairman Nestle

Suresh Narayanan, Chairman and Managing Director, Nestle India talks about what the survey means for his company’s marketing expenditure.

The popularity of IPL is questionable: Ashish Sehgal, COO Zee Unimedia

With high ticket properties and 45+ channels, Sehgal says that ZEE will be in a position to offer better efficiency to advertisers which will cover le...

SPN’s English Cluster sees growth of 54% in 2017 vis a vis 2016: Tushar Shah, SPN India

Shah shares more about his journey, the network's robust growth and upcoming plans for 2018

IRS 2017: Regional is our new national: Shreyams Kumar M V, Mathrubhumi

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

Zee Telugu is on a par with Tamil in terms of time spent : Anuradha Gudur, Zee Telugu

The channel re-branded itself to verbalise what it stands for to its audience and partners

IRS 2017 has tried to address all the concerns raised last time: Rishi Darda, Lokmat

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and t...

Radio is powerful but it is not looked upon as a serious medium: Nisha Narayan, Red FM

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium...

We ensure too much advertising doesn't make MTV Beats cluttered: Ferzad Palia, Viacom 18

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music...

IRS 2017: FAQs with Ashish Bhasin, Chairman, MRUC

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to comp...

Inspiring through the finishing line: TATA Mumbai Marathon

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming...

Social media is like a rented house: Abhishek Punia, ARM Worldwide

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process m...

We are aggressively exploring possibilities of entering other transit verticals: Rohan Srinivasan, Vyoma Media

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolit...

No other content drives the kind of engagement that Webinars do: Daniel Waas, GoToWebinar

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

e4m Chillout: Duroflex’s Mathew Chandy prefers to stay outdoors and engage in experiences

Chandy indulges in his love for reading and learning something new over the weekends

We've transformed from a tech company to more of a marketing one: Vivekanand Venugopal, Hitachi

The 107-year-old organisation considers its experience in IT and OT as its major differentiators

Our content strategy is a powerful medium of acquisition: Bhawna Agarwal, CEO, Gadgets 360

Agarwal on the recently launched campaign, pricee.com, one of India’s first search engines for shopping and constantly keeping up with technology and...

TV buying should shift from CPRP to CPT: Danish Khan, SET

In conversation with exchange4media, Khan says that it's important as an industry to come up with a model where we can monetise TV and digital well

Stability and consumer confidence to come back in 2018: Vishnu Mohan, Havas

Vishnu Mohan Chairman & CEO, Havas Group India & South East Asia, hints at big plans for India. Leaving a “not so rosy 2017” behind, he talks about ac...

BIG FM is evolving positioning and not repositioning: Tarun Katial, CEO, BIG FM

Tarun Katial, CEO, BIG FM spoke to exchange4media on their recent transition from retro to the adult contemporary music format

Have allocated resources from other regions towards Indian market: Vikas Agarwal, OnePlus India

Vikas Agarwal on the handset maker’s marketing strategy for 2018 with more focus on offline activities and tier-I and tier-II cities, expanding its of...

We build complex user journeys driven by chat-bots: Dr. Sindhu Joseph, CEO & Co-founder, CogniCor

Joseph chatted with exchange4media on the platform’s journey, key differentiator and revealed their plans for 2018

Consumption is the right way to measure the success of great content: Vinay Singhal, WittyFeed

Vinay Singhal, Co-founder of WittyFeed, shared his insights on how content has evolved over the years and that brand owners need to stay updated on th...

We have just begun to explore the potential for BBC in India: Myleeta Aga, BBC Worldwide

Myleeta Aga, BBC Worldwide's Senior Vice President, and General Manager, South East Asia and South Asia chatted with exchange4media on the media giant...

VFX or not, the story remains king: Saurabh Dalmiya, Anibrain

Dalmia speculates on how VFX impacts the overall marketing of a movie, including its production cost

India is an important market for us: Lynette Pang, Singapore Tourism Board

Lynette Pang, Assistant Chief Executive, Marketing, Singapore Tourism Board, in conversation with exchange4media, revealed STB’s marketing plans and a...

Artificial Intelligence is revolutionising the digital domain: Rohan Mehta, Social Kinnect

Rohan Mehta on the standout trends in digital marketing, AI, appointing Gerard Jayaranjan as National Creative Director and the importance of influenc...