Alex Leikikh, Global CEO, Mullen Lowe

There are some markets converting to Mullen Lowe immediately. Mullen Lowe, NY, Boston, Brazil already converted. However there are some markets where...

Dr Michael Karg, CEO International, Razorfish

What I have noticed about the India market is that historically it has always looked to the West and US to develop similar services. It is missing a b...

Anshul Jain, CEO, ThoughtBuzz | TO THE NEW

The current interest in Big Data has been primarily fuelled by two key trends: massive volumes of publicly available data on the internet, and growth...

Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup

In India there is this thing of National Identity. At the same time there is this ‘Arm Chair Globalist’ which constitutes 67 per cent of the total. Ar...

Amar Thomas, Head of Marketing, BlackBerry India

Outdoor media industry has to move away from selling space to selling audience. That would be the first step to retain more brands towards it. OOH as...

MK Anand, MD & CEO, Times Network

2016 is the year of marketing and improving our sales position and mostly by improving our yield; and by improving yield I’m not going to say that I w...

Parry Ravindranathan, MD, Bloomberg Media, Asia Pacific

Technology follows consumption and consumption follows technology, it is a cycle and unless the cycle changes you will continue to lag behind the rest...

Ashish Bagga, Group CEO, India Today Group

The delivery of news content has changed over the years and will continue to evolve with increasing competition and different platforms for news consu...

Punit Goenka, MD & CEO, ZEEL

This is an industry-driven initiative with all the three stakeholders being a part of it and if they remain true to the commitment of getting BARC off...

Rajdeep Sardesai, Consulting Editor, India Today group

I believe this medium is going through a difficult period, where people tend to compromise their value system all too easily. I also believe that for...

Sunil Kumar Sharma, Head for Marketing (Consumer), Goodyear India

The outdoor industry is quite de-centralised in India. This requires due diligence on our behalf to confirm that we are selecting sites that offer tru...

David Payne, King Lai, Amit Sarkar, CEO, Developing Markets; CEO, Asia Pacific; COO, India, Kinetic OOH

The challenge in India right now, because it is a fragmented market, is that since the licenses being granted by the municipalities are short-term, it...

Sudhanshu Vats, Group CEO, Viacom18

M&E is such a dynamic industry. What keeps me awake or worries me, is losing the ability to keep in touch with the consumer, because the viewer or the...

Tarun Katial, CEO, Reliance Broadcast Network Limited

"Every day I get some feedback on our radio shows specifically the Annu Kapoor show. I haven’t seen so much feedback on television shows as much as I...

Charles Courtier,Global CEO,MEC, <br><b>Stephen Li,CEO, Asia Pacific, MEC

What is happening in India with the new government, politically and economically, the next few years look very interesting and different. The other th...

Harjeet Singh Chhabra, Chief Marketing Officer, Adlabs Entertainment

Digital can make a huge difference to the OOH industry in the times to come. Over the last two to three years, a huge traction is building up in this...

Deborah Smith, President & CEO, Council on Competitiveness

India now has global enterprises and multinationals. They are evolving and they are good at research and development. I am not worried about the big g...

Preeti Kalra, Associate Director (Marketing), Bayaweaver

The essentials can vary based on the activity and the audience it is trying to reach. Also on what the content is actually ‘selling’. However the one...

Jinendra Kumar Jain,  , Jain TV Group

The big monopoly houses in Indian cable industry have been offering resistance at every step of our journey. The big players thrive on the weaknesses...

Brian Lesser, Global CEO, Xaxis

I think, ultimately, all advertising will be digital and all digital advertising will be traded programmatically. India is very sophisticated, there i...

John Kerr, Managing Director, Zeno Asia

Social media is dependent upon social networks, and those networks are made up of people who are uniquely attuned to the other people in their social...

Rohit Upadhyay, CEO, iBroad7 Communication

It has always been thought that radio is a mass localised reach medium. However, it has never been used that way. BJP in particular used the medium to...

Becky Anderson, Anchor – Connect The World, CNN International

There are multiple platforms and different sources of news. The world has gone digital and the question is where do we go in this digital world? The b...

Gaurav Gupta, Head, Integrated Marketing Communication, Tata Teleservices

The engagement factor depends upon the objective of the campaign. If the campaign is about the product launch or brand awareness, then ‘Wow’ factor c...