‘Hollywood On Café’ has been propositioned as a premium property to advertisers: Aparna Bhosle, ZEEL

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BB...

You can’t make a brand by spending 100 crores: Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

We intend to build our business in the Southeast Asian market from the ground up: Milind Pathak, Httpool

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressivel...

Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands avail...

Viewership comes first, revenue will follow: Punit Misra, ZEEL

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

Zee Tamizh re-brands with new logo, tagline and shows to create fresh brand identity

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Epsilon India will be a driver of growth and relevance for Epsilon globally: Ashish Sinha

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intellig...

E-commerce is an opportunity as well as a threat: Sudip Ghose, VIP Industries

The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhat...

10-12% of our efforts is invested in the digital space: Sandeep Shukla, Head of Marketing & Communications, Jaquar Group

Shukla spills the beans on the brand's fledgling lighting foray, marketing strategies, spends and how the new segment could create a niche for itself

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

Will have to constantly innovate and deliver better than the best: Debojo Maharshi, CMO, Spicejet

In an Interview with exchange4media, Debojo Maharshi says the main challenge was to re-build customer trust when the airline faced challenges three ye...

Digital or retail store, customer’s seamless journey is our main focus: Jiten Mahendra, VP Marketing, Max Lifestyle

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Majority of viewers not ready for non-linear streaming: Parameshwar Gundhkal, Business Head, Colors Kannada & Colors Super

With OTT playing a big role now, new Kannada channel Colors Super plans to focus on its core of storytelling instead of getting in the midst of the di...

The festive season is a good time to test and experiment with our new products: Vasuta Agarwal, InMobi

The Vice President & GM-India, InMobi, said that this year has been about making strategic partnerships, opening up to new innovations while keeping t...

Growth of AI is tremendous in digital marketing: Santosh Kumar, CEO, Mango Data

Kumar on AI, big data and providing clients with real time information

Our focus on customers makes us successful: Shibani Mishra

The CMO of Future Lifestyle Fashion uses more in-store and digital in her marketing mix to acquire and engage with a bigger target audience

Ease in visa regulation has made travelling easier: Arun Rawat

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip, they have reached the market leader status

Will now engage those who have been missing from TAC: Vikram Sakhuja

In his new role as president of TAC, Vikram Sakhuja speaks about his top priorities, which include nurturing new talent, building thought leadership,...

Acer joins the game...

Chandrahas Panigrahi, CMO and Consumer Business Head, Acer India, says they will now make a concentrated effort to grow the gaming market in India, wh...

Impact of TV unmatched; digital, in fact, will complement TV: Raj Nayak

I don’t think the impact of TV can be matched with any other medium, says Raj Nayak of Viacom 18

India is the most important market in overseas business for OPPO: Will Yang, Brand Director, OPPO

At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are lookin...

Technology is an optimistic enabler: Sandeep Reddy, Akamai

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positi...