Puma's #RunTheStreets campaign will inspire the creative entrepreneur in you

A first of a kind event in the #RunTheStreets series with workshops, panels, master classes and an after party

Jet Airways ties up with Vidya Balan's Tumhari Sulu

The partnership is part of the airline’s philosophy to constantly seek and use new, engaging ways in order to strengthen connect with its guests and c...

Airbnb unites the world with its Diwali campaign

The campaign is part of Airbnb’s larger global campaign, Live There which gives travelers a refreshing perspective of popular destinations

Ask The Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

e4mChillout: FabIndia CMO on being a leisurely traveller and his love for single-malts

Karan Kumar, CMO, FabIndia, also loves to cook and his kitchen experiments are mostly a hit

Indian digital space saw 10,000 advertisers this festive month: Adby Ventures Report

97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on...

You can’t make a brand by spending 100 crores: Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

‘Hollywood On Café’ has been propositioned as a premium property to advertisers: Aparna Bhosle, ZEEL

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BB...

Should brands and businesses experiment with Instagram's poll feature?

Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of enga...

TV channels line up special shows to cash in on Diwali weekend

Tune in to television for new food and home shows, critically acclaimed movies and blockbusters to business shows on market

Flashed Yesterday: We are looking at best acquisitions: Sir Martin Sorrell

Sorrell who is in India for WPP’s first-ever board meeting in the country, hints at more acquisitions and announces a second role for CVL Srinivas, CE...

Why Vivo is missing in action this festive season?

The Chinese smartphone maker, which is known for big ad spends, is missing in action this festive season

Star TV raked in Rs 250 cr from India-Australia cricket series

Despite the economic slowdown, Star TV has managed to earn more than Rs 250 crores in advertising revenue from the India-Australia T20 series

Guest Column: Credibility in the age of digital media: B. Unnikrishnan Nair, Mathrubhumi News

Media etiquette is bound to develop over time as sophisticated taste evolves. As part of the greater good, responsible media houses should continue th...

Food will be our growth category both in terms of consumer and advertisers: Uday Sodhi, SPN

We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a m...

Diwali ad campaigns that are all things sparkly

Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emot...

Dr Subhash Chandra to be Chief Guest at exchange4media Conclave 2017

Dr Subhash Chandra is a legendary media baron whose journey has inspired millions

Mindshare keeps up its game through the year; wins big at EMVIEs, IDMA, ICMA, ABBY and more

The global media agency has retained its position as the agency of the year at almost all events held throughout the year

Viewership comes first, revenue will follow: Punit Misra, ZEEL

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

e4mSpotlight: Broadcast industry ‘cautiously optimistic’ about growth this Diwali

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renew...

Sanchita Ganguly quits Asian Paints, joins Lodha Group as VP Marketing

Ganguly served a long stint of almost eight years at Asian Paints. Prior to joining Asian Paints, Ganguly was working as Senior Media Planner at OMD I...

Lauren Gottlieb and Karan Tacker star in Alcis Sports’ first-ever TVC

The company has earmarked a budget of Rs 10 crore towards marketing spends during the current financial year

Puneet Anand’s weekends involve his children, relaxation and a dash of adventure

The 3 C’s: children, cooking and chilling out make Anand’s weekends enjoyable