BARC Week 39: India Aus T20 series lead the Top 5 Programs list

Zee Anmol continued to lead collectively in the Hindi GEC category with 661 million impressions

OTTs gear up for Diwali with fresh content

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows,...

Kwality partners with JCDecaux for an OOH campaign in Delhi

The brand is being promoted at major locations on JCDecaux Citylights in Delhi

Satisfied to bring an idea as eclectic, diverse and intense as TED Talks on TV in Hindi: Uday Shankar, Star India

Uday Shankar, Chairman and CEO, Star India, talked about how it took some convincing to bring TED Talks to India and the massive effort this Shah Ruk...

iProspect India bolsters leadership team with role elevations

Ankita Pande is now Head of Strategy at a pan India level, Venkat Gavaskar Dontha is Branch Head – West, Shipra Tandon to head new content marketing d...

Case Study: How did @Nissan_India and @DatsunIndia tick the right boxes with ICC Champions Trophy Video Highlights?

With 93 per cent active Twitter users in India interested in cricket, highest among all countries in the world according to Twitter internal data, Nis...

Hindi version of Radiocity.in launched

Radio City listeners will now be able to access premium content on http://hindi.radiocity.in/, which will serve as the e-face of Radio City’s 39 stati...

With a sharper focus to bolster business, IndiaCast restructures international team

Govind Shahi, Debkumar Dasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

The New Indian Express set to launch Delhi edition by Jan 2018

Khogen Singh, who is presently Associate Editor at The Hindu, has been appointed as Resident Editor of The New Indian Express

Digital or retail store, customer’s seamless journey is our main focus: Jiten Mahendra, VP Marketing, Max Lifestyle

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

Will have to constantly innovate and deliver better than the best: Debojo Maharshi, CMO, Spicejet

In an Interview with exchange4media, Debojo Maharshi says the main challenge was to re-build customer trust when the airline faced challenges three ye...

It's a branded channel which pushes the Disney brand and its philosophy: Abhishek Maheshwari, Disney Media Networks

Disney India launches its first youth HD English Entertainment channel called 'Disney International HD' to cash in on its growing HD base

With a sharper focus to bolster business, IndiaCast restructures its International team

GovindShahi, DebkumarDasgupta and Sachin Gokhale will assume expanded responsibilities aimed at achieving robust growth

Tata Sky to air selected movies from Jio MAMI Mumbai Film Festival

Judicious mix of critically acclaimed, award winning masterpieces as well as fresh, never seen before content to be aired

Criteo Appoints Hanming Huang as Managing Director, South Asia & Greater China 

Based in Singapore, Huang will set and implement Criteo’s growth strategy across South Asia, which includes Australia, China, India, South-east Asia,...

ALTBalaji appoints Lodestar UM as media agency

The mandate includes media investment and strategic partnership including print, television, online, out of home (OOH) and radio

INDIA TV announces key elevations and appointments in editorial leadership

PIYUSH PADMAKAR, ANITA SHARMA & AMRENDRA PRATAP SINGH ELEVATED AS MANAGING EDITORS

Laqshya Media announces successful completion of 100 days of Republic Channel

The Republic TV 100 days Number 1 campaign was conducted in the three prime metro cities - Mumbai, Delhi and Bangalore

Harshik Suraiya, former Creative Director of O&M, starts his own venture

He has started his own creative shop and production house along with Vinit Bhat, a photographer and Chintan Pandav, an editor and film producer

Facebook to compare social ads to TV, experts feel new tool will add value to brands

Facebook's two new brand measurement tools will compare brand lift across Facebook-only ads, TV-only ads or both types of ads

ABP's Sujeet Mishra appointed as Marketing Head of Times Now

He joins Times Now from ABP News Network where his last role was that of Group Marketing Manager