Uday Singh Gauri, Nitin Arora & Bunty Sajdeh partner to launch SIQS entertainment.

Gauri, Arora & Sajdeh announced the launch of their partnership venture SIQS Entertainment, an end-to-end entertainment solution agency at an event he...

Three D Holograms and INOX set up glasses free 3D Network in Mumbai

This will benefit advertisers craving to reach out to their target audience and create top brand value for their services

Amit Shah’s son Jay to sue The Wire for Rs 100 crore over defamatory report

Bhartiya Janta Party President Amit Shah's son decides to sue The Wire for Rs 100 crore after it publishes a report on dramatic increase in some of hi...

Amitabh Bachchan and Alia Bhatt win IAA Brand Endorsement Leader award

Srinivasan Swamy, Chairman and Managing Director, RK Swamy BBDO inducted into The IAA Hall of Fame

Lulu Group's retail arm brings Toys’R’Us to India

Tablez India, a division of Abu Dhabi-based LuLu Group International, brings the US-based toys brand to India

BYJU launches new brand avatar

BYJU has unveiled a new logo as it looks to build on its success over the last couple of years

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

Consumers are aware of the relevance of good ingredients and good quality: Chaitanya Rele, VP, Brand and Marketing, Havmor Ice Cream

Havmor, the ice cream brand, has launched a new advertising campaign aimed at informing people that Havmor ice cream is made from real milk

Maddies 2017: How to overcome the challenges of mobile advertising

Maddies, exchange4media group's annual awards property which honours the best work in mobile advertising will be held on Wednesday, October 11, in Mum...

Leadership is about setting new standards: Mukesh Ambani at IAA

According to Mukesh Ambani, Chairman& MD of Reliance Industries, Reliance will always remain invested in the businesses of the future and will always...

Should advertisers be worried about Chrome's ad blocker?

How much sense does it make to have Google serving as a gatekeeper? Can publishers and advertisers trust Google to be fair to them?

Lodestar tipped to win Rs 500 crore Marico media account

Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.

Britannia campaign celebrates 40 years of TN’s love for Milk Bikis

Consumers to share their stories and experiences related to Milk Bikis, and win a chance to feature on the biscuit pack

e4mChillout: Isobar India’s Gopa Kumar finds weekend solace in pets, Netflix and reading

For Gopa Kumar, EVP at Isobar India, weekends are all about Netflix, playing with his pets and burying his nose in a thought-provoking non-fiction boo...

ZEEL acquires 9X Media for Rs 160 crore

ZEEL acquires 9X Media, INX Media for Rs 160 cr; also acquires balance 26% in Zee Turner for Rs 2.6 lakh

Wizcraft, Laqshya, BOI Media, Mindshare emerge big winners at e4m-BW Applause Awards 2017

These awards recognise and honour the quality work experiential agencies are producing in the space of events and experiential marketing across all 35...

OnePlus all set to woo millennials with‘Never Settle’ Diwali campaign

OnePlus Diwali Dash video is a refreshing take on India’s biggest festival as seen by millennials

e4mrecap: The Week That Was

A quick recap of some of the most important stories that you may have missed in the week gone by

Thomas Cook’s quirky campaign urges you to take a holiday

To boost travel and holiday bookings, Thomas Cook India has launched the ‘Grand India Holiday Sale’ (GIHS) campaign

ASCI dismisses HUL complaints against Emami’s Fair and Handsome Facewashes

The complaints filed by HUL with ASCI against the two face wash brands of Fair and Handsome, was personally reviewed by Justice Shah at a meeting atte...

Republic TV to showcase IAF’s historic air battle of Srinagar on Air Force Day

Thedocumentary ‘The Air Battle of Srinagar’ depicts the fighting spirit of the air force which played a pivotal role in protecting India in the 1971 w...

Express Adda hosts Sir Mark Tully

The discussion was moderated by SeemaChishti, Deputy Editor, The Indian Express