Brands embracing mobile and in-app advertising in a big way

Brands are increasingly adopting mobile and in-app advertising as it helps them get access to better data and targeting, with more transparency

E-commerce is an opportunity as well as a threat: Sudip Ghose, VIP Industries

The Senior Vice President – Sales, Marketing and Service, VIP Industries, spoke about the latest campaign for the ‘masstige’ brand featuring Alia Bhat...

Umang Bedi quits Facebook

Umang Bedi, MD, India and South Asia at Facebook, has put down his papers. He will be associated with Facebook till the end of December.

Chaitali Dasgupta joins iris Delhi as Creative Director

At iris Delhi, Chaitali will be responsible for leading and growing the agency’s creative output for clients in the region, working with clients inclu...

Httpool appoints Milind Pathak as Managing Director, Southeast Asia

Pathak will be responsible for laying the foundation and setting up of Httpool in Jakarta

Who will win e4m Influencer of Year in 2017

The award honours visionaries who have transformed the industry and inspired the next level of growth

Sourav Majumdar resigns as Forbes India Editor

With a career spanning over two decades, Majumdar has worked with Indian business dailies like Business Standard and The Financial Express, heading ed...

There is lack of innovation and disruption in the merchandising space: Bhavik Vora, Founder, Black White Orange Brands

Vora and Indranil Blah, CEO, Mumbai City FC, ISL were key speakers for the session on merchandising and licensing in India at BW Applause Awards

10-12% of our efforts is invested in the digital space: Sandeep Shukla, Head of Marketing & Communications, Jaquar Group

Shukla spills the beans on the brand's fledgling lighting foray, marketing strategies, spends and how the new segment could create a niche for itself

Mobile Ad Spend report to be unveiled at Maddies'17

exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sid...

Sony wins Cricket Australia media rights till 2023

The term of the deal is six years and will cover multiple Indian tours and visits by Pakistan, South Africa and the Ashes of 2021-22

PepsiCo appoints new India CEO after D Shivakumar’s resignation

As per reports, Shivakumar will be joining Aditya Birla Group as the Group’s Executive Vice President, Corporate Strategy and Business Development

FoxyMoron and Motivator win creative and digital mandate for HOOQ

The agencies will be involved in digital media strategy, planning and buying along with content creation and design work across all social media platf...

HBO and HBO HD to premiere XXX: The Return of Xander Cage

The film also marks the debut of actor Deepika Padukone in Hollywood

Ajikali founder-editor Bismay Kumar Mohanty passes away at 62

Mohanty was also the president of Odisha Small and Medium Newspaper Organisation and was also associated with various social and cultural organisation...

Applause Entertainment ropes in Deepak Segal as Content Head

Segal joins Applause Entertainment with over three decades of experience in the film and television industry

Max Healthcare taps AdLift for digital marketing

AdLift bagged Max Healthcare’s account for its Search Engine Optimization (SEO), Content, Paid Media and Website Maintenance services

Bengaluru students rejoice with 2nd edition of ‘Indigo on Campus’

The four-day interaction with students included activities such as pop quizzes, scavenger hunts and talent shows both on air and on ground

Lalitha Jewellery reclaims the number 1 spot; Shopclues enters the list: BARC Week 39

Lalitha Jewellery returned to its top spot while e-commerce giants Flipkart and Amazon.in were nowhere to be seen in BARC’s Top 10 Brands for Week 39...

Odisha’s Eastern Media Limited gets makeover as ‘Sambad Group’

A household name in print media and Odisha’s largest media conglomerate Eastern Media Limited (EML) revealed its corporate identity as Sambad Group on...

Guest Column: The success mantra for an Integrated Approach: Abhilash Mathew, Kestone

The new avatar of campaigns today is a well-designed combination of traditional offline, print and new-age digital activities. This approach has led t...

Guest Column: The festive season brands have been waiting for is here

With the effects of demonetization slowly waning, along with the festive season around the corner, advertisers can benefit by turning up the heat on t...

Guest Column: The shifting sands of time and its impact on news consumption

In the tussle between digital media and print newspapers for consuming news, it is evident that both have their pros and cons