Maddies'17: GSK, Mindshare speak after winning big

GSK Healthcare won Mobile Advertiser of the Year while Mindshare won Mobile Agency of the Year.

Amazon rules Top 10 Brands after previous week's no-show: BARC Week 40

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

Twitter launches in-stream ads; takes Twitter video ads to the next level

Amazon, Maruti and Motorola have come onboard as the first advertisers in the market

Did not pay attention to how big or small the brand was while choosing winners: Tarun Chugh, Bajaj Allianz

In this year’s edition of Maddies by e4m, a total of 46 Metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold Metals were awarded.

Praveen Kenneth announces retirement from L&K | Saatchi & Saatchi

He will be involved over the next six months during the transition, mentoring and guiding the team

Accenture appoints Nikki Mendonça as President of Intelligent Marketing Operations

Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performanc...

DishTV launches "HD for all" initiative

DishTV will now give access to popular HD channels to all its subscribers

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

Twitter Launches In-Stream Video Ads in India with Amazon, Maruti and Motorola

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

GBTL - Grasim ropes in Amitabh Bachchan as its Brand Ambassador

With this move, GBTL – Grasim aims to expand their business both pan-India as well as in global markets

STEVE MADDEN TIMEPIECES LAUNCHED IN INDIA

Steve Madden is a popular brand for high quality and trendy women’s clothes, apparel and accessories

BARC Week 40: SET takes on the urban market, Zee Anmol rules the rural market

Sony Entertainment Television took over the urban market according to BARC data for week 40 (September 30-October 6) with 443 million impressions

Zee News’ Rohit Sardana joins Aaj Tak

Prior to this, Sardana was working as the Output Editor at Zee News

Mattel's Strategy to Win Millennial Parents Decoded

Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.

Gozoop bags digital mandate for HRX by Hrithik Roshan

The mandate includes social media strategy, content marketing and creative strategy across digital platforms

Mindshare swept Maddies in 2016, who will it be this year?

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher...

RAM Ratings: Fever takes top spot in Mumbai and Delhi for Week 38

For Week 38 (September 17-23, 2017) of RAM Ratings Fever took the top spot in Mumbai and Delhi while Radio City and Radio Mirchi took over Bangalore a...

Building lasting brands is about romancing with risk: Dr A Velumani, Thyrocare

At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies spoke about the importance of...

Vidya Menon appointed as Publisher of Outlook Money and Outlook Business

She has been instrumental in introducing and spearheading various exclusive IPs and has led crucial initiatives across brands and mediums owned by the...

Mobivity is the future for brand advertising

At the Maddies Awards 2017 held by exchange4media, Marzin R. Shroff, MD & CEO, Eureka Forbes Ltd. made a strong case for mobile creativity

Network18 consolidated revenue at Rs 866 cr in Q2FY18; up 2% Y-o-Y

TV18 Broadcast Limited posted consolidated revenues of Rs. 684 crores in Q2FY18, reflecting a 4% YoY growth up from Rs 659 cr in Q2FY17

India’s OTT space will be ad-driven business in future: Uday Sodhi, SPN

At Mobile Awards – The Maddies, Uday Sodhi, ‎Executive Vice President and Head - Digital Business - SPN in a fireside chat with Anurag Batra, Chairman...

DD Freedish auction called off, private TV channels to lose huge ad revenue

Most of the big private TV channels have become FTA channels due to the availability of DD-Freedish reach at a nominal fee and as a result there was a...