Zee Tamizh re-brands with new logo, tagline and shows to create fresh brand identity

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Mindshare keeps up its game through the year; wins big at EMVIEs, IDMA, ICMA, ABBY and more

The global media agency has retained its position as the agency of the year at almost all events held throughout the year

Viewership comes first, revenue will follow: Punit Misra, ZEEL

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

e4mSpotlight: Broadcast industry ‘cautiously optimistic’ about growth this Diwali

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renew...

Sanchita Ganguly quits Asian Paints, joins Lodha Group as VP Marketing

Ganguly served a long stint of almost eight years at Asian Paints. Prior to joining Asian Paints, Ganguly was working as Senior Media Planner at OMD I...

DDB Mudra Group amplifies Gujarat FortuneGiants in ongoing season of Vivo Pro Kabaddi League

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

Lauren Gottlieb and Karan Tacker star in Alcis Sports’ first-ever TVC

The company has earmarked a budget of Rs 10 crore towards marketing spends during the current financial year

Crystal launches TVC using its mascot to create brand visibility

For an integrated marketing campaign, the TVC is being followed up by field-level campaign using the brand mascot

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

Puneet Anand’s weekends involve his children, relaxation and a dash of adventure

The 3 C’s: children, cooking and chilling out make Anand’s weekends enjoyable

Airtel Digital TV and LG announce partnership to redefine home entertainment experience

Customers purchasing LG UHD, OLED TVs will enjoy benefits of up to 25% on Airtel Internet TV

BARC India and DEN Networks join hands for RPD to boost TV viewership measurement

BARC India will use a portion of DEN Networks subscriber base to augment its TV measurement service

HUL appoints Srinivas Phatak as CFO and Executive Director, Finance and IT

Phatak will also join the HUL Board of Directors. The appointment will be effective from 1st December, 2017

Mobikwik hires Rukaiya Rangwala to lead the payment gateway business

updated: Rukaiya has over 15 years of experience in the technology and e-commerce industry, and has worked across the US, Singapore, Japan and India

BBC.com expands online with launch of new luxury super section BBC Designed

BBC Designed has been created as a response to growing audience and commercial interest around premium content within the luxury sector

Turner APAC greenlights original series, Monster Beach

52x11” series Monster Beach, to air in 2019, is set in an unlikely world of surfing, hot-rods and monsters – where comedy and camaraderie collide

PointNine Lintas creates launch campaign for India Gate's superfood, Quinoa

LinTeractive, the digital division of PointNine Lintas recently won the mandate from India Gate to launch their Quinoa brand

POGO and Golmaal Again plan kids special Diwali shows

Pogo to host special episodes with Golmaal Again star cast through an exclusive association

CVL Srinivas to be recipient of exchange4media Influencer Award 2017

The exchange4media group is pleased to announce CVL Srinivas, CEO (South Asia) of GroupM as the recipient of this year's Influencer of the Year Award...

Google launches new AdWords experience

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWo...

Colors Super to air Bigg Boss Kannada season 5

The channel has designed a robust 360-degree integrated marketing campaign to promote the show