Zee TV unveils its brand new logo and philosophy, ‘Aaj Likhenge Kal’

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

Adobe Advertising Cloud brings marketers Flexibility and Convenience with New Mobile App

Adobe's internal digital advertising team began testing and using the mobile app this quarter

Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutio...

Godrej Protekt launches #HandWashConfessions campaign on Global Handwashing Day

The film, conceotualised by Creativeland Asia, is a series of hand wash confessions from kids in the age group of five to eight

Samco Securities assigns Public Relations & Communication duties to Archer Frères Communications

The consultancy will strategise public relation agendas in line with Samco’s communication goals

Tropicana salutes the Forest Man of India

Releases special digital film applauding efforts of Padma Shri Jadav Payeng

Isobar India to handle digital duties for VIP Bags

Isobar India will now handle the social and creative duties for the brand

Dr Subhash Chandra to be Chief Guest at exchange4media Conclave 2017

Dr Subhash Chandra is a legendary media baron whose journey has inspired millions

EMVIEs 2017: Madison Media wins Grand EMVIE; Wavemaker comes in second in Media Agency of the Year tally

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across t...

EMVIEs 2017: Mindshare India, Star India & Vodafone India win top honours

Mindshare won the Agency of the Year awards with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265

Posterscope launches rateOOHmeter

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campai...

Zee Tamizh re-brands with new logo, tagline and shows to create fresh brand identity

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Mindshare keeps up its game through the year; wins big at EMVIEs, IDMA, ICMA, ABBY and more

The global media agency has retained its position as the agency of the year at almost all events held throughout the year

Viewership comes first, revenue will follow: Punit Misra, ZEEL

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

e4mSpotlight: Broadcast industry ‘cautiously optimistic’ about growth this Diwali

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renew...

Sanchita Ganguly quits Asian Paints, joins Lodha Group as VP Marketing

Ganguly served a long stint of almost eight years at Asian Paints. Prior to joining Asian Paints, Ganguly was working as Senior Media Planner at OMD I...

DDB Mudra Group amplifies Gujarat FortuneGiants in ongoing season of Vivo Pro Kabaddi League

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

Lauren Gottlieb and Karan Tacker star in Alcis Sports’ first-ever TVC

The company has earmarked a budget of Rs 10 crore towards marketing spends during the current financial year

Crystal launches TVC using its mascot to create brand visibility

For an integrated marketing campaign, the TVC is being followed up by field-level campaign using the brand mascot

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Dish TV announces ‘HD for All’ in a landmark move

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers

Puneet Anand’s weekends involve his children, relaxation and a dash of adventure

The 3 C’s: children, cooking and chilling out make Anand’s weekends enjoyable