e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

Belmond's new campaign #TheArtOfBelmond celebrates life in uber stylish way

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmon...

Oceedee’s new campaign urges women to embrace quirky style

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

Puma's #RunTheStreets campaign will inspire the creative entrepreneur in you

A first of a kind event in the #RunTheStreets series with workshops, panels, master classes and an after party

Jet Airways ties up with Vidya Balan's Tumhari Sulu

The partnership is part of the airline’s philosophy to constantly seek and use new, engaging ways in order to strengthen connect with its guests and c...

Airbnb unites the world with its Diwali campaign

The campaign is part of Airbnb’s larger global campaign, Live There which gives travelers a refreshing perspective of popular destinations

Ask The Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

e4mChillout: FabIndia CMO on being a leisurely traveller and his love for single-malts

Karan Kumar, CMO, FabIndia, also loves to cook and his kitchen experiments are mostly a hit

Britannia has increased digital spends by 10-15 per cent this year: Ali Harris Shere, VP – Marketing

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands avail...

We intend to build our business in the Southeast Asian market from the ground up: Milind Pathak, Httpool

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressivel...

Guest Column: Is digital display set to become the all-important 'other screen'?

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns its...

Indian digital space saw 10,000 advertisers this festive month: Adby Ventures Report

97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on...

You can’t make a brand by spending 100 crores: Ferzad Palia, Head-Youth, Music and English Entertainment, Viacom 18

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

‘Hollywood On Café’ has been propositioned as a premium property to advertisers: Aparna Bhosle, ZEEL

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BB...

Should brands and businesses experiment with Instagram's poll feature?

Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of enga...

DSPORT to broadcast HBL Pakistan Super League 2018

DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan

Lowe Lintas crafts Caratlane's #GetDiwaliReady campaign

The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online

India TV’s Chunav Manch Gujarat gets unprecedented support

The film took the first step towards solving the impending crisis; by talking about it on social media

TV channels line up special shows to cash in on Diwali weekend

Tune in to television for new food and home shows, critically acclaimed movies and blockbusters to business shows on market

Media mavens excited about CVL Srinivas being the e4m 'Influencer of the Year 2017'

Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai

Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness

The film took the first step towards solving the impending crisis; by talking about it on social media

Eliminate policy paralysis in FM sector, implore FM players to the new govt

With the change in the centre, private FM operators are hopeful that many long-standing roadblocks, including the Phase III migration, will be resolve...

Reliance Trends wishes all #Nayi Wali Diwali through topical social media film

On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks