'Ghar Aaiye Na' campaign by Big Bazaar expounds on 'home is where the heart is' adage

The campaign created by DDB Mudra West aims to increase awareness about the home décor and kitchen segment of Big Bazaar

Katrina Kaif oozes luxury and glamour in new TVC by Berger Paints India

The TVC aims to create a unique brand identity in the super premium interior emulsion category around luxury and glamour

Asian Paints' brand ambassador Nawazuddin Siddiqui urges consumers to make the right choice

With a tagline like 'Choice Tarakki Ki,’ the film leaves a pertinent message about making progressive choices that leaves no room for compromise when...

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher v...

OOH sector hoping for festive cheer

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that i...

Independence Day campaigns that said it all

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Brands touch hearts this Independence Day

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Prasoon Joshi's appointment as CBFC chief brings cheer to the ad and film industry

Joshi was awarded the Padma Shri by the Government of India in 2015 for his contributions towards the field of Arts, Literature and Advertising

Flashed Yesterday: Noted Adman Prasoon Joshi appointed as CBFC's new chairperson

Noted adman Prasoon Joshi succeeds Pahlaj Nihalani as the chairperson of the Central Board of Film Certification

Jal Mahotsav from MP Tourism gets its latest TVC right with a childlike heart

The stop motion TVC was shot with over 700 water colour paintings, where the key frames were painted by children and the style was carried forward by...

Duroflex launches Energise range with 'Ready for tomorrow' campaign

Mattress brand Duroflex, has rolled out a 360-degree campaign to announce the launch of its latest range, Energise, meant for people with active lifes...

eBay creates immersive digital experiences for #ThingsDontJudge

The 360 degree campaign conceptualised by 22feet Tribal Worldwide tells untold stories of real people who went against the grain with equipment that d...

J&J's digital campaign on diabetes garners reach of 5.6 mn

The company also plans to rope in bloggers and influencers to have conversations and give their reviews on the product and the campaign

Ajit Varghese elevated; will lead Global Market Development as President for MEC and Maxus merged entity

He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

Ace Boxer Vijender Singh is the Face of Patanjali Health Drink - Power Vita

The marketing campaign for the new product is led by a TVC conceptualised by DDB Mudra North

BARC Week 31: Amazon India enters both Top 10 Advertiser and Top 10 Brands

After a short spell of absence, Amazon India makes its presence felt in BARC’s Top 10 Advertiser and Top 10 Brands while Airtel Postpaid Promise recla...

How has Reliance Jio's entry affected Vodafone, Airtel and Idea?

A look at how Jio has impacted the growth of Airtel, Vodafone and Idea ever since its entry last September

Smt. Smriti Irani, Hon'ble Minister of Textiles and I&B, to be Chief Guest of Honor at Marquees 2017

Marquees 2017 will be held 11th August at Grand Hyatt Mumbai to be attended by CEOs CMOs, Agency heads and stalwarts from the advertising, marketing a...

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost...

Patanjali to significantly increase ad spends in 2017

Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

The Advertising Club announces nomination list for Marquees 2017

The nomination list includes thought leaders who have been category game changers and innovators

Dharma 2.0-SRK-Gauri Khan add 'Touch of Love' in new campaign for D'Decor

Dharma 2.0 has recently bagged the mandate for D’Decor’s new ad campaign - ‘Touch of Love’. The TVC features power couple Shah Rukh Khan and Gauri Kha...