Pathkind Diagnostics Pvt. Ltd. appoints ADK-Fortune Communications as their creative agency

The agency will lead the development of all the brand campaigns for Pathkind Labs in India

Vizeum wins media mandate for Mathrubhumi Group

Vizeum’s scope of will range across TVC, print, radio, OOH, digital and activations

Bisleri battles look-alikes with vernacular labels

Bisleri is investing Rs 50-60 lakh on introducing bottles with dual-language labels across the country

FCB Ulka bags the creative duties of SBI Mutual Fund

The account was awarded to FCB Ulka following a multi- agency pitch

Onam festivities turn to gold with Tanishq’s latest ad film

The latest ad film by the brand depicts the joy behind the traditional harvest festival of Kerala

'Prepare today to win tomorrow' is the mantra behind ICICI Prudential Life's new campaign

The multimedia campaign aims to promote the brand’s innovative health insurance product

Be smart when buying a smartphone, advises Flipkart in its new campaign

The campaign brings out the inconvenience customers go through before their purchase and even when they do settle for a phone, they may not always be...

Cogoport hires The Minimalist as its branding agency; unveils new logo

The company undergoes a major rebranding exercise The company undergoes a major rebranding exercise

Brands liven up Ganesh Chaturthi festivities with creativity and devotion

Vodafone, Lokmat, Shemaroo Entertainment and Ford dished out interesting and engaging campaigns to usher in Ganesh Chaturthi festivities

We don’t look at marketing as a means to acquire new users: Mayank Bhangadia, CEO and Co-founder, Roposo

The homegrown social network has launched its first digital campaign with the tagline #TrulySwadeshi

Guest Column: Can the Indian Armed Forces make their brand felt on Independence Day?

They have not currently managed to leverage the power digital platforms to establish a connection with the target audience

Patanjali Range of Products leads BARC’s Top 10 Brands@ Week 33

Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively

Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; exp...

Finally! We know how Pops got his nickname

At KV Sridhar’s book launch event, Alyque Padamsee finally reveals the story behind Sridhar’s nickname, Pops

The consumer is hooked on to content all day long: Jignesh Maniar, Onads Communication

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

Inuxu's 'adgebra' platform joins forces with iZooto for native ads in browser notifications

adgebra and iZooto have collaborated to help publishers monetize web notifications since they drive about 40 per cent traffic for select publishers

Guest Column: Digital Ad Fraud, the biggest threat for marketers today: Sachin Uppal, CMO, Play Games24x7

Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human

Our focus is more towards ROI-driven digital campaigns: Harsh Shah, Co-Founder, Fynd

In conversation with Harsh Shah, Co-Founder, Fynd, on chat-bots, GST and Voice AI

What's common between Baba Ramdev, Trivago Guy and Steve Ballmer?

They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy

Amazon India returns after brief hiatus to rule BARC's Top 10 Brands @Week 32

Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

Creativeland Asia gets Souvik Datta as ECD for Delhi-NCR branch

With an experience of over 17 years, Datta has worked with leading advertising firms such as Lowe Lintas, DDB Mudra Group, TBWA\India and Contract

70% of marketing spends will be for activations and educating users: Pallav Jain, Head of Consumer Business, PayU India

LazyPay, a deferred online payment solution, has launched phase two of its brand campaign with the ‘Lazy Anthem’

Honda Jazz takes the webisode approach for its latest campaign

The brand has adapted this format to break the clutter in the over-saturated hatch-back car segment

#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling