Ashok Leyland appoints ADK- Fortune as creative agency

The account will be handled out of the agency’s Gurgaon office

Marketing has become far more challenging in a multi-channel, multi screen world: Matt Brocklehurst, Google

The programmatic base is comparatively small In India but it is surely growing at an exponential rate, Matt Brocklehurst, Programmatic & Platforms Mar...

Akshay Kumar-HUL ask users to choose #SahiAyurved in new ad

The ad features Akshay Kumar, the brand ambassador for Lever Ayush

CLA appoints Kunal Chakravarty to lead Mumbai branch

In his last assignment, he was the Senior Vice President at Contract India where he led the integrated marketing communications business for the agenc...

Teacher's Day 2017 campaigns by brands were memorable and full of spirit

Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending suppo...

Eveready launches three new TVCs for their campaign 'Ise Brightest Kuch Nahi'

Eveready Industries India is all set to come up with three brand new TVCs featuring brand ambassador Akshay Kumar

Amazon.in is now the one-stop-shop for third-party product launches

Over the last two years Amazon.in has doubled the number of third-party product launches and hopes to once again double the number of brands in 2017

DDB Mudra Group appoints Deepak Nair as its first Chief Growth Officer

Nair will also manage the responsibilities of 22feet Tribal Worldwide as its Chief Executive Officer

Young students and milennials find creative solutions in HP’s two new TVCs

The TVCs are being aired across leading news and general entertainment channels along with amplification on various social platforms

Jaago Re 2.0 launches hard-hitting film on India's lack of a sporting culture

Tata Tea is hoping that a campaign that presents sports dropouts as ‘retired’ will help up the ante on the importance of sports within the academic sy...

Preparation is half the battle won, says SBI Life in its new campaign, 'Hain Taiyyar Hum'

The integrated campaign, created by Leo Burnett Orchard, includes a TVC and a three-part web series, which will be launched shortly

Gromax and Scarecrow Communications set to change lives of Indian farmers

The new range of tractors promise to change ‘life ka track’ of Indian farmers

Amrita TV bets big on Mohanlal's new show Lal Salaam

Hosted exclusively by south megastar Mohan Lal, The show being his small screen debut has created a huge buzz in the regional GEC space

Ecommerce majors Flipkart and Amazon India enter BARC’s Top 10 Brands @Week 34

While ecommerce giants enter BARC’s Top 10 Brands, FMCG brand Dove Cream Bathing Bar rule the category

Suzuki Motorcycle India rolls out new campaign, #NotForEveryone, for its Gixxer motorcycles

#NotForEveryone is a 360-degree pan-India campaign with strong digital amplification, print media and outdoor activations, besides the TVC that will p...

DAN announces key promotions for APAC

Kristian Barnes has been promoted to the newly created role of Regional Chief Client Officer for Dentsu Aegis Network and Duncan Pointer will succeed...

If we reward awards, culture of the organisation will go for a toss: Anil S Nair

The CEO and MD of Law & Kenneth Saatchi & Saatchi talks shop on his appointment to the Saatchi & Saatchi Global Leadership Team, winning awards at Can...

How badly was the OOH sector hit during #MumbaiRains on Tuesday?

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Abhinav Tripathi joins McCann as ECD

Tripathi’s work has been awarded at One Show, Cannes, D&AD and at many other prestigious international forums

We have become that new-age agency which clients are seeking: Nishi Suri, Cheil

On the back of new wins like Jet Airways, Reebok, National Geographic and more, Cheil is aiming to be among the top three agencies in the country

Regional brands to boost ad spends during festive season

Close to 7,000 regional brands advertised aggressively in the first half of 2017 and the number is expected to increase significantly in the second ha...

Network Advertising grabbed Mahindra Lifespace Developers Limited

Network Advertising has bagged the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch