ASCI board elects Abanti Sankaranarayanan as the new Chairman

Sankaranarayanan was unanimously elected to this new post at a meeting held on Thursday

Virat Kohli turns down multi-crore soft drink deal; sets healthy example for millions

Team India skipper says he will not endorse what he does not consume. Are film stars listening?

Ensuring compliance from small, unknown players is a challenge: Abanti Sankaranarayanan, ASCI Chairperson

exchange4media caught up with the new chairperson of the Advertising Standards Council of India on the sidelines of the 31st ASCI Annual General Meeti...

Suo-moto action led to 65% increase in ads under ASCI scanner

The Advertising Standards Council of India (ASCI) deliberated on 2,300 advertisements in 2016-2017

Marico names VML India digital creative agency for Parachute Advansed Hair Oil

VML India will lead the digital and social strategy for the entire portfolio, with an aim to create differentiated conversations with the sub-segments...

Birla Gold Cement appoints BBH as its creative agency

Releases latest film with the Patna Pirates Releases latest film with the Patna Pirates

Abanti Sankaranarayanan expected to be new Chairman of ASCI

She would be taking over from current ASCI Chairman, Srinivasan K. Swamy, chairman and managing director, RK Swamy BBDO

Sir Martin Sorrell keeps his promise to Jack Dorsey, joins Twitter

The WPP CEO and Founder posted for the first time on Wednesday, September 13

Ashish Bhasin appointed as MRUC Chairman

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes...

The Womb partners with Honeywell India as brand and creative partner

The agency has been appointed by Honeywell India to build their air purifier business

ADK-Fortune to handle creative duties of Pro-ease and Xpert

The agency will lead the development of all brand campaigns of both brands in India

Is India the new sizzling market in Asia for increased ad expenditure?

According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends i...

Ad Club AGM on Thursday to elect office bearers

Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

DDB Mudra Group wins creative mandate for PUMA

The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South

Philips unveils its latest campaign ‘right light future bright’ featuring actor Ranbir Kapoor

The campaign aims to highlight the effects of using wrong light on performance of people whether at home or offices. The ad film adheres to the brand’...

Top five ads going viral this season

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking launches #KaroMilkeTayyari campaign for upcoming festive season

The campaign encapsulates the spirit and joy of preparing for the festive season with loved ones

Paytm Mall to spend Rs 100 crore-plus across media on new TVC

Conceptualised by McCann Worldgroup under the creative supervision of Kapil Batra, the TVC features a rejuvenated jingle by popular artist Jasleen Kau...

Kareena chooses diamonds over sister Karisma in this new ad

In this cheeky ad Kareena gives in to temptation on her didi’s birthday

Magicbricks launches musical ad campaign with TV actor Iqbal Khan

Showcases the widest choices and convenience while looking for property on Magicbricks; aims at lifting the consumer sentiment ahead of the festive se...

Times Now, Coca-Cola India, Rasna ads failed to follow ASCI guidelines in June 2017

In June 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 62 out of 126 advertisements

Amazon India leads BARC's Top 10 Brands @Week 35

E-commerce majors reinstated their positions at BARC’s Top 10 Brands for Week 35 (August 26-September 1)

Star Sports launches TVC ahead of India vs. Australia ODI Series

The upcoming India v Australia ODI and T20 lineup promises to be the most anticipated series of the season

What you see is what you get says new TVC by

360-degree campaign focuses on the importance of verified information while buying a house