Ranveer Singh-Alia Bhatt's quirky avatar in Make My Trip's new ad is impressive

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking

Kangana Ranaut inspires women to combat inequality with Reebok's #FitToFight campaign

With this campaign, Reebok takes the stand that the world is wrong in their belief that girls don't fight

Ranveer Singh urges consumers to up their hair game in new Set Wet commercial

Set Wet Gels has launched a new campaign, ‘Sirf Bal Banao mat, Bal style karo’

Dentsu India appoints Rahul Sengupta as Chief Creative Officer

Armed with more than 23 years on experience in advertising, direction and production, Sengupta has worked on brands such as Bajaj two wheelers, ICICI...

SPACES launches new TVC penned by Piyush Pandey

SPACES has launched a 360-degree high decibel marketing campaign with an objective to drive brand awareness and strong category association with bed a...

BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seven...

This is how brands are welcoming Durga Puja this year

As Goddess Durga arrives with her children to the City of Joy, Tanishq, Spykar, CenturyPly and Jawed Habib are all welcoming them and consumers with i...

Racy ads? No please, we are Indians

As Sunny Leone’s latest ad for Manforce condoms faces flak in Gujarat, we list five other ads that were banned for being too racy years ago

iProspect launches Intelligent Content in India; bags Aegon Life Insurance as its first client

Intelligent Content is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and...

Guest Column: The 6 critical dimensions of Digital Advertising: Malik Gilani, Esar Media and Advertising

Consumers have varied tastes and to not be at par with their dynamic preferences is a serious offence in the digital advertising world

Starcom wins media mandate for Godrej & Boyce

The mandate covers all media duties except digital. Mindshare is the incumbent agency.

When brands connect with consumers from the heart, they reciprocate: Samsung India CMO

Samsung is shunning ads focussed on features to tell stories about the people it serves in India

ISA elects Sunil Kataria as Chairman

Kataria has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity...

This festive season, Flipkart and Amazon India indulge in advertising blitz

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

The Advertising Club's Big Bang Awards to be held on September 15

The Big Bang Awards Event will be held in Bangalore on September 15th at The Ritz Carlton Hotel and entry is by invitation only

Dentsu India bags creative mandate for MTR Foods and Orkla

MTR Foods, appointed Dentsu India as the agency on record to lead the communication mandate on MTR’s brand ‘Snack Up’ and its parent company Orkla’s b...

Murli Vijay launches Policybazaar.com's regional motor insurance campaign

The campaign aims to connect with the South Indian masses to create awareness about the ease of comparing motor insurance on policybazaar.com and rene...

Actress Revathi plays progressive mother of Vikrant Massey in Axis Bank Home Loan campaign

Axis bank has launched a new Home Loan campaign with a unique product differentiator - “Home Loans with 12 EMIs Off”

Saffola Masala Oats' new campaign urges Indians to snack healthy

In India, about 42 per cent people eat unhealthy according to a recent Saffolalife study

Future Group launches fbb ‘Yours Cutely’ campaign for kids

Created and conceptualised by DDB Mudra West, the fun campaign features kids styled in different outfits for various occasions

HUL's ad campaign for Comfort is breaking gender stereotypes one step at a time

HUL’s Comfort Fabric Conditioner ad takes a ‘Chota Step’ towards a ‘Badi Baat’