Amitabh Bachchan and Alia Bhatt win IAA Brand Endorsement Leader award

Srinivasan Swamy, Chairman and Managing Director, RK Swamy BBDO inducted into The IAA Hall of Fame

Britannia campaign celebrates 40 years of TN’s love for Milk Bikis

Consumers to share their stories and experiences related to Milk Bikis, and win a chance to feature on the biscuit pack

Thomas Cook’s quirky campaign urges you to take a holiday

To boost travel and holiday bookings, Thomas Cook India has launched the ‘Grand India Holiday Sale’ (GIHS) campaign

OnePlus all set to woo millennials with‘Never Settle’ Diwali campaign

OnePlus Diwali Dash video is a refreshing take on India’s biggest festival as seen by millennials

Guest Column: The success mantra for an Integrated Approach: Abhilash Mathew, Kestone

The new avatar of campaigns today is a well-designed combination of traditional offline, print and new-age digital activities. This approach has led t...

ASCI dismisses HUL complaints against Emami’s Fair and Handsome Facewashes

The complaints filed by HUL with ASCI against the two face wash brands of Fair and Handsome, was personally reviewed by Justice Shah at a meeting atte...

To build a brand you must be ready to try new things: Shah Rukh Khan

Actor Shah Rukh Khan is one of the highest selling brands in India and worldwide. He shares his thoughts about keeping his brand relevant for 30 years...

Guest Column: The festive season brands have been waiting for is here

With the effects of demonetization slowly waning, along with the festive season around the corner, advertisers can benefit by turning up the heat on t...

Harshik Suraiya, former Creative Director of O&M, starts his own venture

He has started his own creative shop and production house along with Vinit Bhat, a photographer and Chintan Pandav, an editor and film producer

Laqshya Media announces successful completion of 100 days of Republic Channel

The Republic TV 100 days Number 1 campaign was conducted in the three prime metro cities - Mumbai, Delhi and Bangalore

Arijit Sengupta joins PRactice as Vice President- Public Advocacy

Through this move, the firm will scale their public advocacy practice by focussing on identifying policy engagement opportunities, developing issue ba...

Onads Communications collaborates with AMIN worldwide

Started in 1932, AMIN is a network of 50+ independent marketing agencies

At DAN, Kartik Iyer, Himanka Das, Rajni Menon, Joydeep Raha take on key roles

Iyer has been elevated to President of Media Brands and Amplifi, Menon is Carat CEO, Das is CEO of Vizeum, while Raha is CEO of Carat Context

Top 5 compelling viral ads of the month

Ads by Saffola Masala Oats, Bajaj Finserv, Brooke Bond Tea, Fashion Big Bazaar and Comfort After Wash have fetched the brands not just viralty but als...

French toast: Indian ad community supports legislation of no Photoshopped models

The new legislation is part of the French government's move to restrict fake and unhealthy portrayal of beauty and to combat eating disorders

Will Zuckerberg’s apology help Facebook get over its ad controversy?

Recently, Facebook Founder Mark Zuckerberg had sought forgiveness after he was criticised for failing to block fake news and Russian interference in t...

This Gandhi Jayanti, Dainik Jagran INEXT says #AawazUthao

The campaign aims at encouraging society to not remain a mere spectator of wrong things happening all around

#HereToCreate- adidas unveils campaign for the FIFA U-17 World Cup in India

Conceptualised by Cheil WW India, the film captures the incredible landscapes of our country

Ashish Naik joins Scarecrow as the Group Creative Director, Mumbai

Prior to this, Naik was a Senior Creative Director at Ogilvy & Mather (Mumbai), where he served for 12 years

Media Heads expect 2017 Adex growth to be restricted at 10%; lowest In five years

Media agency heads we spoke with said Indian Adex growth would be lower than expected due to the introduction of new policies like demonetisation and...

Bengali actor Jisshu Sengupta captures Kolkata’s spirit in Jabong’s new campaign

The campaign combines innovation with its strong understanding of consumers and regional nuances to create content engagement

Salman Khan asks, ‘Kya aapki underwear mein Spandex Hai?’ in Dixcy Scott’s latest campaign

The brief to Ogilvy was to highlight the product offering of Spandex elastic in Dixcy Scott underwears