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Will now engage those who have been missing from TAC: Vikram Sakhuja

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Will now engage those who have been missing from TAC: Vikram Sakhuja

Having taken over the reins of The Advertising Club (TAC) as its new President, Vikram Sakhuja, Group CEO, Madison Media & OOH, is all set to take the association to a new level. He replaced Raj Nayak, COO, Viacom 18, who led TAC for two consecutive terms.

Speaking about his top priorities as the new President of TAC, Sakhuja says, “I have three priorities: one is in the area of continuing to champion the best of the best in creativity, effectiveness and marketing, second is the dissemination of thought leadership through TAC events that we do and finally how to dial up the entire appeal of advertising and marketing as a career to the young people.”

Sakhuja also believes that TAC should be the go-to place for anybody who has got a passion for advertising and marketing. He also plans to archive the rich body of work that TAC has built over the years and make it as a repository to nurture young talent. “TAC has always been doing a wonderful job of being able to recognise the best of advertising and marketing. We have done that through pedigreed properties. We have access to years and years of work and if I am passionate about this work and if I am young and I can have archives open to see what was that one thing done for strategy or how TV innovation evolved over the last 15 years, we have everything. So there is a thought that we want to do archiving of some of the works and publish it too.”
Commenting on adding any new initiatives or awards besides the already existing eminent events of the industry– ABBYs, EFFIEs, EMVIEs and the annual Ad Review that TAC regularly organises, Sakhuja says, “I’m right now not looking at any award per se, if something comes up let’s see, but right now I don’t have anything on my mind. I am also wary about having too many awards as it reduces brand value.”

Sakhuja is also keen to engage people who have been “out” of TAC awards and events. “ABBYs is the only place where I think I would love to bring back people who have been out. I don’t know, but I am definitely going to make another attempt. I don’t know what is keeping all our friends out, all of whom I would love to see at the ABBYs. I am going to make an attempt to engage them.

Moreover, with or without the participation of agencies, Goafest is a great show. It is a place where people want to be seen at and win at. Its stature will only grow if we have everybody taking part and I think it will be that much better,” added Sakhuja.

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