Are advertisers bullish with festive ad spends this year?

A total of Rs 24,000 cr is expected to be spent over the two-month period

Will IPL 2018 ensure steep hike in team revenues?

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

Healthy Onam ad spends spell hope for Navratri and Diwali

The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

Spotlight: How well can Branded Content solve strategic business problems?

Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded conte...

And the IPL media rights go to…

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and t...

Magazine journalism: Existential threat or re-imagined future?

The speed of news generation and news consumption that digital media facilitates has made print a repository of second-hand information, with many opi...

Industry expects 15-20% increase in ad spends this festive season

Early estimates put the total spending during the upcoming festive season at Rs. 24,000-25,000 crore. It is being said that it still won’t be enough t...

Ad revenue dips by up to 25% in July due to GST teething problems

Despite a significant initial drop, industry experts are hopeful that the market will recover the losses by end of the year. Experts claim that the ro...

Is a Facebook-Google duopoly a warning for news publishers?

Publishers are increasingly becoming dependent on platforms like Facebook and Google for their survival, in what is creating an unhealthy situation in...

Metrics: An OOH (pipe) dream?

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

e4mSpotlight: Influencer marketing: To trend or not to trend

Brands are now looking at achieving substantial marketing objectives with influencer marketing

e4mSpotlight: What makes Indian Premier League 'premier'?

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

e4mSpotlight: Is a Copyright Board the need of the hour for private FM sector?

Among the myriad issues that India’s private FM sector faces, the case of statutory licenses and the formation of an independent Copyright Board have...

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple storie...

In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report

With numbers showing a phenomenal growth rate for in-cinema advertising in the last few years, we at Spotlight explore the factors that make this grow...

What makes Delhi-NCR the new advertising capital of India?

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way...

Will the snail-paced TV subscription revenue growth gain momentum?

TV subscription revenue was expected to grow at 14.8 per cent CAGR between 2016 and 21. However, the growth rate was an average 7 per cent in 2016. Th...

Digital ad fraud-the next big organised crime?

The need for transparency and protection for online advertising has never been more important than it is now