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Advertising legend S R Mani Ayer passes away

Advertising legend S R Mani Ayer (1935-2010), who was also the former Managing Director & CEO of Ogilvy & Mather India, passed away earlier today. It is understood that Ayer was ailing for the past few days. He is survived by his wife, daughter and a son.more...

Lovely Professional University appoints Percept Media as its media agency

Percept Media, the media planning, evaluation and buying arm of Percept Ltd, has been assigned the task of planning and executing Lovely Professional University�s media campaign following a fiercely competed pitch.more...

Raj TV ramps up prime time slot with slew of new programming

Chennai-based Raj Television Network has strengthened its flagship channel Raj TV�s programme offering with the launch of new primetime shows in order give a boost to its viewership. The newly introduced shows, which vary from reality shows to mythological serials, talent hunt shows and soaps, went on air from February 1, 2010.more...

Noorings: The Rs 55,000-crore Indian advertising industry�

If your heart skipped a beat thinking where you were when the Indian advertising industry became Rs 55,000 crore, relax � some of the latest industry studies still put the current industry size at much less than half that number. It is only when we see the account sizes suggested for some of the businesses like government initiatives or PSUs or educational institutions or other such not-heard-of-much accounts, one gets the impression that that is where the Indian ad industry size would have reached by now.more...

Joel Multimedia bags media duties of ADF Foods

Joel Multimedia Pvt Ltd, a Mumbai-based media planning and buying agency, has bagged the media planning and buying duties of ADF Foods, formerly known as American Dry Fruits. The size of the account is in the range of Rs 5-7 crore. JWT handles the creative duties of ADF foods.more...

Quasar eyes aggressive growth in 2010; banks big on IPL3

With IPL3 around the corner, Quasar is gearing for this tournament and one of its primary agendas for 2010 is to maintain its leadership position. Manish Vij, Group Co-founder, Quasar, shares more on the online media agency�s growth plans with exchange4media.more...

Budget 2010: NDTV Profit combining resources of NDTV 24�7 for full coverage

Business news channel NDTV Profit�s special event team is back after a comprehensive coverage of Davos Summit and is now giving final touches to preparations of this year�s Budget coverage. For the first time, the resources of NDTV Profit and NDTV 24�7 are being combined to give an uninterrupted and in-depth analysis of the Railway as well as Union Budgets.more...

GenNext Media Magnate: Mahesh Motwani � Doing what has to be done

While the media industry believes that planning takes you where you want to be, it is not so in the case of Mahesh Motwani, Vice President, LMG. Every twist and turn has been written more by a creative scriptwriter than by a media planner. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.more...

Posterscope goes to town with Future Group�s Home Town

Posterscope India, the OOH company from the Aegis Media Group, has come out with an innovative OOH campaign for the launch of Future Group�s Home Town, said to be the biggest home improvement retail format in India.more...

Use of sales promotional ad campaigns in print up 8 pc in 2009: AdEx Analysis

Use of sales promotional ad campaigns in print went up by 8 per cent in 2009, as compared to 2008. Discount promotion was the most preferred sales promotion ad campaign in print during 2009. Services was the top sector in usage of sales promotion ad campaigns in print during this period.more...